Billboards are a part of everyday outdoor advertising. Some display printed designs that stay in place, while others change messages through screens. Each type serves a different purpose based on timing, message style, and location.
Here’s what you should know about static and digital billboards to help in deciding which type suits your advertising plan.
Message display period:
Static billboards in Dubai show one message for the entire display period. This can last several days, weeks, or even months. The message remains constant, giving the public repeated exposure over time. Digital billboards, however, rotate multiple messages throughout the day. Each message is shown for a few seconds before changing to the next.
Design flexibility:
Once printed and placed, a static billboard remains unchanged unless manually replaced. This is suitable for messages that stay the same for longer periods. Digital billboards allow content changes at any time. Updates can be done quickly through software, making them practical for campaigns with frequent updates or short-term promotions.
Cost and setup:
Static billboards generally involve printing and manual installation. This may result in a lower total cost for short-term use, especially in locations with high visibility. Digital billboards have higher display costs due to screen technology and the ability to share slots with other advertisers. However, they save time by skipping printing and physical setup.
Visual impact:
Digital billboards can show movement, lighting changes, and transitions. This may help attract attention, especially during low-light hours or busy periods. Static billboards rely on printed visuals, which stay constant and may stand out more in areas without digital clutter. Both types are visible, but their impact depends on design and location.
Availability and location:
Not all areas allow digital screens. Some locations only support static formats due to power limitations or local guidelines. In areas where digital billboards are allowed, availability may be limited due to higher demand. Static placements are often easier to find, especially in smaller towns or less commercial areas.
Scheduling and timing:
Digital ads follow a schedule. One screen may display messages from multiple brands during the day. This means shorter display time per message. Static billboards show one ad for the full time they are rented, which gives complete visibility at all hours. Consider how often and when the message should appear.